Naples Luxury Real Estate Group: Your Naples, Florida and the Southwest Gulf Coast area Real Estate Resource

1st Certified Luxury Home Marketing Specialist

40+ Years in Real Estate

$500M+ Total Sales Volume

2,000+ Families Served

Not Your Average Jo.
And That's the Point.

Extraordinary experience. Strategic insight. Proven results.

Industry analysis suggests the average real estate agent may handle approximately 200 transactions over the course of an entire career. After helping more than 2,000 families buy and sell throughout Southwest Florida, Jo Ellen Nash brings a level of experience and strategic market insight few agents ever achieve.

Luxury listing strategy
In-house staging expertise
Lifestyle-focused marketing
Naples luxury market knowledge
High-level negotiation experience
Concierge-style seller guidance

Recognized By & Certified With

What Sets Jo Ellen Apart

The Power of Strategic Staging

Professional staging is the difference, and for every seller Jo Ellen represents, it's included.

Most luxury sellers invest significant out-of-pocket costs into staging and presentation before their home ever hits the market. Jo Ellen’s sellers don’t. Through her in-house company, Modern Coastal Makeovers, every listing she represents is staged at no extra cost because beautifully presented homes attract more buyers, sell faster, and close for more.

Your Lifestyle Comes First

Your Home Should Match the Life You Want to Live

Every buyer arrives with a vision of how they want to live. The challenge is finding the neighborhood, lifestyle, and home that truly match it. With more than 20 years in Naples and over 40 years in real estate, Jo Ellen has helped buyers discover the lifestyle that fits them best.

Downtown Naples Vibrant, and close to it all, Downtown Naples offers luxury living near Fifth Avenue South, Third Street, dining, shopping, and the beach. Golf Communities Naples golf communities combine championship courses with private club living, luxury homes, and resort-style amenities. Beach Communities Live just steps from the Gulf in Naples’ beach communities, known for coastal homes, water views, and easy beach access. Boating Communities Waterfront living with direct Gulf access, private docks, and homes designed for those who enjoy life on the water. Popular Lifestyle Communities From established neighborhoods like Autumn Woods, Calusa Bay, and Emerald Lakes to newer communities like Isles of Collier Preserve, Naples offers options for a range of lifestyles and price points. New Construction Communities Explore new construction homes in Naples featuring modern design, updated finishes, and move-in ready convenience.

A Few Things to Know

“Lynne and I cannot say enough good things about [Jo Ellen] and her company. She is renowned for her personal caring approach with her clients, is a great negotiator and has amazing after sale follow up. It has been 10 years since she sold us our place and sold our other two properties and yet we hear from her every year for parties, golf outings or just getting together for a drink. She is a special lady.”

- Russ Ferguson

Seller & Buyer, Old Naples

"Her marketing approach is innovative and her commitment to her clients achieving their goals for the transaction is second to none. After working with 2 other top-rated agents without success, we hired Jo Ellen. In a very tough seller’s market, Jo Ellen was able to utilize her vast network and creative thinking to bring an offer, which allowed us to close, within 59 days of obtaining the listing, at 99% of our asking price. She is committed, not only in meeting our short term needs and goals but to building a long term relationship with her clients which leads to a true partnership."

- Adam Loew

Seller

“Within 24 hours of contracting services our home was in the MLS, in the paper, on the Internet, and a letter had been written out to all brokers. When we had a question, the response time was immediate, professional and thorough. From the receptionist to the president, everybody was excellent! Contrary to our previous realtors there was never a time we felt everybody in the company wasn’t working for me and familiar with the sale of our home and the current status.”

- Andre Wilner

Seller

“Jo Ellen Nash has an excellent knowledge of the area in general and particularly, of the real estate and property management areas. In my dealings with her, she has always been informed, reliable, helpful, honest, and, above all, patient. She has always kept my interests foremost and walked me through the hurdles of buying and financing property. In addition to that, she has taken the extra time and effort to solve particular problems and has gone that extra mile to ensure my satisfaction- even with us living so far away in Australia.”

- Frank & Nancy Trost

Buyer

View All Reviews

A Sampling Of Jo Ellen’s Sales

Jo Ellen is constantly setting new Naples area sales records.

Aria Penthouse

Grey Oaks Estate

The Brooks Retreat

A Few Things to Know

What Clients’ Often Ask

How is a luxury home priced in today’s Naples market?

Pricing a luxury property takes more than reviewing comparable sales. Jo Ellen evaluates market trends, buyer behavior, inventory levels, property positioning, and lifestyle appeal to develop a strategy designed to maximize value.

How long does it typically take to sell a luxury property?

Every home and market cycle is different, but properties that are strategically prepared, correctly priced, and properly marketed tend to generate stronger early interest and more qualified buyer activity.

What makes your approach different from other agents?

Most agents focus on listings. Jo Ellen focuses on positioning. From strategic staging and renovation insight to luxury marketing and negotiation strategy, every detail is designed to create stronger buyer demand and better results.

Why does staging matter in luxury real estate?

Presentation influences perception, emotion, and ultimately value. Through her in-house company, Modern Coastal Makeovers, every listing is thoughtfully staged to help buyers immediately connect with the lifestyle the home offers.

Can I buy or sell a Naples property remotely?

Yes. Jo Ellen regularly works with out-of-state and international clients using virtual tours, digital contracts, video consultations, and streamlined closing coordination to make the process seamless from anywhere.

How do I choose the right Naples neighborhood?

The best neighborhood starts with your lifestyle. Whether you're looking for golf, waterfront living, walkability, boating access, privacy, or seasonal convenience, Jo Ellen helps buyers narrow down the communities that best match how they want to live.

More questions? Let’s connect →

Here to Help You Make Your Move

Living the Good Life in Naples

Not Your Average Jo. And That's the Point.