Get to Know Us

More than 2,000 families served and HALF BILLION DOLLARS in sales.

Jo Ellen Nash

President, Broker

Up Close And Personal

Jo Ellen Nash, Realtor® and Broker Associate with Naples Luxury Real Estate Group, LLC, represents the most luxurious and exceptional homes in Naples, Florida and the Southwest Gulf Coast area. A thirty year veteran of listing, marketing and selling homes and estates, Jo Ellen Nash is a well known speaker and coach for the top agents throughout North America as well as locally for her marketing expertise, client service, savvy negotiating skills, confidentiality and discretion. Since 1982, Jo Ellen has successfully served more than 2,000 families and has closed a HALF BILLION DOLLARS in sales.

When it comes to buying, selling or renting Naples Real Estate, Jo Ellen Nash and Naples Luxury Real Estate Group, can handle all of your needs with expertise. They specialize in selling real estate in luxury waterfront and boating communities, beachfront and luxury high rise condominium buildings, golf course neighborhoods, bay front homes, villas and condominiums and gated communities in the upper tier of the market. Jo Ellen also works with investors in locating suitable properties that fit their requirements and helping them crunch the numbers in evaluating options. 

In addition, the Naples Luxury Real Estate Group offers property management services that encompass annual rentals, seasonal rentals, absentee owner home watch, and tenant placement services. Her firm is well known for their professional standards, business savvy and innovative marketing

Jo Ellen's boutique-style business emphasizes personal service, a team of specialists who collectively serve her clients, results driven marketing and cutting edge technology.

Naples Luxury Real Estate Group is well-known as trendsetters in the marketplace. Their marketing tools are considered among the best in the business, including pre-listing packages, Buyer / Seller Books, personal real estate magazine, Market reports, custom property websites, newsletters, neighborhood websites, and others.  

Prior to moving to Naples, Jo Ellen owned and operated Nash & Company, a real estate "boutique" of the highest caliber in the Vail Valley resort market. She has owned real estate companies since 1989. Jo Ellen and her team have been nationally recognized for marketing and service excellence, year after year, winning multiple awards at various Luxury conferences. Jo Ellen was afforded the privilege of heading up the Luxury division for CKG International and began coaching for them in February 2008. In 2010 she formed Nash Signature Marketing, where she consults with other elite agents around North America as clients and creates their branding strategies and marketing. She serves many real estate organizations through speaking and instructing and has helped hundreds of agents across North America grow their businesses.

Among her other numerous awards, Jo Ellen won the award for Overall Excellence in Marketing at the Leaders in Luxury conference twice. She also won Overall Marketing Excellence in real estate at the Luxury Conclave.

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Check Out Jo Ellen's Chapter on Marketing in Running in High Heels

Words From Our Clients

Learn About Their Experience


Steve & Becky

Great market knowledge and willingness to think outside the box.
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Met all requirements on time. No nonsense, efficient, knowledgeable, and pleasant.
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I like your concentration of one person to each job leaves nothing undone, from sale to paperwork to closing.
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Marilyn & Ken

Jo Ellen Nash & Company handled our transactions very professionally and kept personal attention to all details.
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Jo Ellen was very professional & had exceptional knowledge of the Real Estate market. Jo Ellen was a pleasure to work with.
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John & Gail

A very enjoyable experience! Jo Ellen and her staff are thoroughly professional, friendly and went the extra mile to help us in every way.
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Your office is truly a pleasure to work with a really great group of people who provide excellent service. I hope to thank you in person before long.
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The service was personal. Everyone was very friendly and easy to talk with. I was comfortable going through the entire home sale process with each being in town.
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Mark & Sienna

From the first call, through closing and beyond – your office has been prompt, friendly, and knowledgeable. The best real estate experience I have had in 21 years of investing.
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Great communication throughout the entire process. Jo Ellen has extensive knowledge of Naples. She didn't just find us a home, she found us a lifestyle. Highly recommended.
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Joe & Claire

Working with Jo Ellen and her team was a pleasure from start to finish. Their knowledge is second to none! Not only did we find the home we wanted, but we gained new friends in Jo Ellen and her team!
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As a first-time buyer/seller, of a condo, the “team” at Jo Ellen Nash put me at ease each time I had a stressful concern. I felt everyone there is very hardworking and would do whatever they could to help.
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You have a very effective team approach, which coupled with outstanding marketing efforts, gives you the best realty program in the area. Far superior to the three previous Realtors® I had my property listed with.
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After a year and a half of searching for a “view” lot in the area we like, we had almost given up. You found the perfect lot at a price we could afford. We couldn’t be happier. You have the real inside track on real estate.
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Jo Ellen Nash & Company worked around my schedule (I live out of town) and was available when I was. They sold my home within a few days of our agreement to sell. Everything was taken care of. It was so easy to work with them.
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Pat & Alan

Your organization was a real joy to work with! You went the extra mile it took to get our hot tub approved, were always on top of everything, and just made the whole process easy and fun! I will recommend you without hesitation.
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Harlan & Anne

As clients who lived in Minnesota, we appreciated how Jo Ellen Nash & Company took care of the details and were always accommodating our time limits. We never had a real estate and property management experience go so smoothly!...
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I always am happy to do business with your firm. Your group is so professional and organized, that it is easy to complete a transaction, even from far away. Again, thank you. I look forward to working with you again in the future.
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Al & Tricia

What a smooth transition from the decision to purchase to ownership! We found anyone we contacted at your company to be very helpful, kind, and patient. How wonderful to end the process with not only a new property but with man...
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Sharon & Jon

Working with Jo Ellen was a wonderful experience. She never exhibited any of the stereotypical “Realtor®” traits like hyper-aggressiveness & pushiness. We found her extremely personable, responsive, organized, and efficient. Sh...
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Awards and Designations

Real Estate Designations and Memberships, Both Current and Past:

Founding Member, Institute for Luxury Home Marketing
Million Dollar Guild Member, Institute for Luxury Home Marketing
Certified Luxury Home Marketing Specialist
Advisory Board, Luxury Conclave
Elite Agent, Unique Homes Magazine
Ambassador, Unique Global Estates 
Member of Who’s Who in Luxury Real Estate 
CIPS- Certified International Property Specialist- Naples Honorary Lifetime Membership
GRI- (Graduate, Realtor Institute)
CRS (Certified Residential Specialist)
SRES (Senior Residential Specialist) 
Cyber Star (selected as a real estate technology expert)  
Star Power Star- 
Star Power University Instructor-taught Listing University & Team Training University
REV (Real Estate Vision) Member and Speaker-Invitation-only group of industry leaders

Industry Honors:

Star Power Star Agent - Selected by Howard Brinton, and Star Power, the industry’s most powerful education, to be interviewed as a top producer for the tape of the month series (selected from all agents in North America).

Was an instructor for Star Power Listings and Team Training Universities. Was a regular speaker/trainer at annual conferences and other events around the country for over a decade.

Bill Barrett Superstar Agent - Selected to participate in a round table of 50 top agents in the country for many years

Virtual Shadowing Star - Nash & Company Real Estate Center in Vail was chosen to be promoted in the first video of the Virtual Shadowing DVD series 

Goodfellow Mastery Agent - Member of the International Network of top agents in United States and Canada. Then became a coach for this organization, 10+ years   

Nash Signature Marketing - Founded in 2010, Jo Ellen consults, creates, and implements marketing strategies for select real estate agents in North America.

Nash Signature Staging - Founded in 1990, Jo Ellen and her team provide complete staging services, to include providing furnishings, accessories, rugs, art, lamps, linens, plants and more. She sometimes even coordinates painting, flooring, and lighting improvements. By transforming her listings to show like model homes, she brings her clients top dollar for their property.

National Recognition for Marketing Excellence in Real Estate:

The Luxury Conclave 

Winner of the Luxe Award for “Best Real Estate Website”  

Winner of the Luxe Award for “Best Personal Branding”

Leaders in Luxury Conference

Winner Overall Marketing Excellence Award-the Top Award in the industry- two times

The Luxury Conclave

Winner Overall Excellence in Marketing Award- the Top Award in the industry- two times

Best Personal Branding campaign

National Speaker and Educator:

Jo Ellen has been a speaker and educator for multiple organizations, teaching business, team building, technology, real estate client service, systems and marketing excellence. She has done this for more than 25 years…from 1993 to the present.

In October 2007, she was tapped to be the head of the Luxury Division for CKG International- (North America’s leading real estate coaching company).

Jo Ellen Has Been a Featured Speaker or Panelist at the Following:

Durango, Colorado -Board of RealtorsNaples Board of Realtors

CIPS –Naples Chapter, Honorary Member

Sellabration- Annual CRS conferences  

National Association of Realtors Annual Conferences 

Leaders in Luxury conference

The Luxury Conclave

CKG International Mastery Weekend

Star Power Annual Conferences 

CyberStar Summit

Colorado Association of Realtors

Park City, Utah- Board of Realtors

Interviewed by numerous industry legends

We Would Love to Work With You!

We have earned our reputation for excellence in real estate marketing and client service through creative innovation, distinctive quality, almost 40 years of experience buying and selling luxury homes in resort markets, and genuine passion for what we do. From your very first phone call and beyond, we are committed to exceeding your expectations. Our goal is to give you the best real estate experience you have ever had. It would be our pleasure to serve you!

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