Get to Know Us

More than 2,000 families served and HALF BILLION DOLLARS in sales.

Jo Ellen Nash

Jo Ellen Nash

President, Broker

Up Close And Personal

Jo Ellen Nash, Realtor® and Broker Associate with Naples Luxury Real Estate Group, LLC, represents the most luxurious and exceptional homes in Naples, Florida and the Southwest Gulf Coast area. A thirty year veteran of listing, marketing and selling homes and estates, Jo Ellen Nash is a well known speaker and coach for the top agents throughout North America as well as locally for her marketing expertise, client service, savvy negotiating skills, confidentiality and discretion. Since 1982, Jo Ellen has successfully served more than 2,000 families and has closed a HALF BILLION DOLLARS in sales.

When it comes to buying, selling or renting Naples Real Estate, Jo Ellen Nash and Naples Luxury Real Estate Group, can handle all of your needs with expertise. They specialize in selling real estate in luxury waterfront and boating communities, beachfront and luxury high rise condominium buildings, golf course neighborhoods, bay front homes, villas and condominiums and gated communities in the upper tier of the market. Jo Ellen also works with investors in locating suitable properties that fit their requirements and helping them crunch the numbers in evaluating options. 

In addition, the Naples Luxury Real Estate Group offers property management services that encompass annual rentals, seasonal rentals, absentee owner home watch, and tenant placement services. Her firm is well known for their professional standards, business savvy and innovative marketing

Jo Ellen's boutique-style business emphasizes personal service, a team of specialists who collectively serve her clients, results driven marketing and cutting edge technology.

Naples Luxury Real Estate Group is well-known as trendsetters in the marketplace. Their marketing tools are considered among the best in the business, including pre-listing packages, Buyer / Seller Books, personal real estate magazine, Market reports, custom property websites, newsletters, neighborhood websites, and others.  

Prior to moving to Naples, Jo Ellen owned and operated Nash & Company, a real estate "boutique" of the highest caliber in the Vail Valley resort market. She has owned real estate companies since 1989. Jo Ellen and her team have been nationally recognized for marketing and service excellence, year after year, winning multiple awards at various Luxury conferences. Jo Ellen was afforded the privilege of heading up the Luxury division for CKG International and began coaching for them in February 2008. In 2010 she formed Nash Signature Marketing, where she consults with other elite agents around North America as clients and creates their branding strategies and marketing. She serves many real estate organizations through speaking and instructing and has helped hundreds of agents across North America grow their businesses.

Among her other numerous awards, Jo Ellen won the award for Overall Excellence in Marketing at the Leaders in Luxury conference twice. She also won Overall Marketing Excellence in real estate at the Luxury Conclave.


Check Out Jo Ellen's Chapter on Marketing in Running in High Heels

Words From Our Clients

Learn About Their Experience


Thomas Davison

Jo Ellen changed the game in our community with the sale of our property ABOVE the listing price and significantly higher than the comparables. This was accomplished as a result of her market knowledge, her help in optimally s...
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Jim Lande

Mary and I want to thank you so much for your able representation during the saga of completing the purchase and closing on 2104. You had to tap your "patience reservoir" on a number of occasions but we all persevered. We grea...
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Adam Loew

After working with Jo Ellen, I can highly recommend her to anyone serious about real estate transactions. Her marketing approach is innovative and her commitment to her clients achieving their goals for the transaction is secon...
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Daniel Light

Jo Ellen Nash exhibits pure professionalism. From start to finish the process flowed like clockwork. She made a very difficult situation look easy and seamless and took hours of work off my shoulders. It was better than I cou...
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Gail and David Rosenblatt

We had a wonderful experience working with Jo Ellen as our real estate agent. She was very professional and extremely knowledgeable. She was able help us through the entire process. We would highly recommend her.
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Mark & Patti Fitzpatrick

Our real estate dealings with Jo Ellen were best characterized as patient and low-key, but when it came to actually execute the transaction, Jo Ellen was aggressive and hard working. She ultimately completed the transaction by ...
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John & Gail O'Brien

A very enjoyable experience! Jo Ellen and her staff are thoroughly professional, friendly and went the extra mile to help us in every way.
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Sharon & Jon Scott

Working with Jo Ellen was a wonderful experience. She never exhibited any of the stereotypical “Realtor®” traits like hyper-aggressiveness & pushiness. We found her extremely personable, responsive, organized, and efficient. Sh...
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Just a short note to let you know how much I appreciated the work of you and the rest of your staff. As you know, buying a property 2,000 miles away is not as simple matter, particularly when you don’t have an intimate knowled...
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Jo Ellen, Dary and I think the pictures of our Park Shore home and your staging looks great. You do very good work! Thank you for all of your efforts on our behalf to transform our place and get it sold quickly.
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Missy & Ray

Jo Ellen and her team of professionals have proven to be an invaluable resource for our business. We rely on her enthusiasm, creativity and straightforward attitude in assisting us with site acquisition, market analysis, finis...
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Harlan & Anne

As clients who lived in Minnesota, we appreciated how Jo Ellen Nash & Company took care of the details and were always accommodating our time limits. We never had a real estate and property management experience go so smoothly!
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Tim and Dayna

We have been working with Jo Ellen for 5 years now and it has always been a pleasure. She has helped us purchase, rent, renovate, and manage multiple properties. Not living in Naples, it is very comforting knowing that Jo Elle...
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Jo Ellen helped us find a new condominium for approximately $160,000 under market value, and that was great. She then obtained a full-price, cash offer on the condo we were selling, and that was wonderful. Yet perhaps the mos...
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Jo Ellen is gifted in marketing both her real estate company and her clients’ properties. I have watched her win many marketing awards at our annual conference, “Sellabration”, over the past 20 years. Her marketing is extremely...
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Jo Ellen and her team provide us with exceptional customer service and responsiveness. Her property management and design/renovation services have made this an extremely easy job for us and she really goes above and beyond for ...
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In the past five years Jo Ellen and her group have been my property managers they have always been attentive to tenant's requests and pro-active with overseeing necessary repairs and upgrades. I have trusted her judgement in ma...
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Jo Ellen Nash is one of the best leading Real Estate Agents we have ever had the pleasure of working with. We’ve personally bought and sold a lot of real estate over the past 25 years and have dealt with many agents and Jo Elle...
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Jo Ellen was a referral from a mutual friend to assist me in locating a condo to purchase. In a short period of time, I was shown enough properties to determine the area I wanted and the type of residence I preferred. Jo Ellen ...
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When I was beginning my search for an investment property in Naples, I was fortunate enough to work with Jo Ellen Nash. I found her to be very knowledgeable in the local market and she worked tirelessly to find the perfect prop...
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Awards and Designations

Founding Member, Institute for Luxury Home Marketing
Million Dollar Guild Member, Institute for Luxury Home Marketing
Certified Luxury Home Marketing Specialist
Advisory Board, Luxury Conclave
Elite Agent, Unique Homes Magazine
Ambassador, Unique Global Estates 
Member of Who’s Who in Luxury Real Estate 
CIPS- Certified International Property Specialist- Naples Honorary Lifetime Membership
GRI- (Graduate, Realtor Institute)
CRS (Certified Residential Specialist)
SRES (Senior Residential Specialist) 
Cyber Star (selected as a real estate technology expert)  
Star Power Star- 
Star Power University Instructor-taught Listing University & Team Training University
REV (Real Estate Vision) Member and Speaker-Invitation-only group of industry leaders

Star Power Star Agent - Selected by Howard Brinton, and Star Power, the industry’s most powerful education, to be interviewed as a top producer for the tape of the month series (selected from all agents in North America).

Was an instructor for Star Power Listings and Team Training Universities. Was a regular speaker/trainer at annual conferences and other events around the country for over a decade.

Bill Barrett Superstar Agent - Selected to participate in a round table of 50 top agents in the country for many years

Virtual Shadowing Star - Nash & Company Real Estate Center in Vail was chosen to be promoted in the first video of the Virtual Shadowing DVD series 

Goodfellow Mastery Agent - Member of the International Network of top agents in United States and Canada. Then became a coach for this organization, 10+ years   

Nash Signature Marketing - Founded in 2010, Jo Ellen consults, creates, and implements marketing strategies for select real estate agents in North America.

Nash Signature Staging - Founded in 1990, Jo Ellen and her team provide complete staging services, to include providing furnishings, accessories, rugs, art, lamps, linens, plants and more. She sometimes even coordinates painting, flooring, and lighting improvements. By transforming her listings to show like model homes, she brings her clients top dollar for their property.

The Luxury Conclave 

Winner of the Luxe Award for “Best Real Estate Website”  

Winner of the Luxe Award for “Best Personal Branding”

Leaders in Luxury Conference

Winner Overall Marketing Excellence Award-the Top Award in the industry- two times

The Luxury Conclave

Winner Overall Excellence in Marketing Award- the Top Award in the industry- two times

Best Personal Branding campaign

Jo Ellen has been a speaker and educator for multiple organizations, teaching business, team building, technology, real estate client service, systems and marketing excellence. She has done this for more than 25 years…from 1993 to the present.

In October 2007, she was tapped to be the head of the Luxury Division for CKG International- (North America’s leading real estate coaching company).

Durango, Colorado -Board of RealtorsNaples Board of Realtors

CIPS –Naples Chapter, Honorary Member

Sellabration- Annual CRS conferences  

National Association of Realtors Annual Conferences 

Leaders in Luxury conference

The Luxury Conclave

CKG International Mastery Weekend

Star Power Annual Conferences 

CyberStar Summit

Colorado Association of Realtors

Park City, Utah- Board of Realtors

Interviewed by numerous industry legends

We Would Love to Work With You!

Thank you for giving us the opportunity to serve your real estate needs. From your very first phone call and beyond, we are committed to exceeding your expectations and giving you the best real estate experience you have ever had! There is no obligation to call and schedule an initial consultation to discuss current market conditions, your goals, timing, and how you can prepare to make your next move. If you are not currently in Naples and can’t have a face-to-face meeting, we are simply a phone call or click away from a Zoom meeting in the comfort of your office or home. We make it easy! It would be our pleasure to guide you on your next journey.

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